With the constantly improving search engine software, SEO practices are heading towards a more holistic approach, which are more in line with content marketing and traditional marketing techniques.
Below are some tips on what to look out for in terms of how SEO will dominate in 2015:
Secured websites (https as opposed to http) will have ranking advantages added to them above those that are not secure.
‘Page not found’ errors on your site needs to be avoided at all costs – if the bots can’t access a page they cant rank it. Not only are these errors detrimental to your Google ranking, it also deters humans from visiting your site.
With more people each year accessing websites via their mobile phones, there is more of a need for responsive designed websites with dedicated mobile SEO strategy.
Clear, well-created videos that are properly tagged can engage, entertain and inform visitors at the same time they can work wonders for SEO rates.
Social media shares are the new form of link building. Links to your content on Social networks help the search engines understand what websites are credible and should be ranked for certain keyword phrases. The more times a link is tweeted or followed, the higher the visibility in search engines will be.
Always ensure your website is accessible and the navigation process flows naturally. Whatever design you use on your site, ensure that it can be trawled by humans and bots easily.