News
×

Warning

JUser: :_load: Unable to load user with ID: 200

SEO trends that will dominate in 2015

12 February 2014

While Google and other search engines continuously update their Search Engine Algorithms, its no wonder the field of SEO is inundated with assumptions and hypothetical practices.

 

With the constantly improving search engine software, SEO practices are heading towards a more holistic approach, which are more in line with content marketing and traditional marketing techniques.

Below are some tips on what to look out for in terms of how SEO will dominate in 2015:

Secured websites (https as opposed to http) will have ranking advantages added to them above those that are not secure.

‘Page not found’ errors on your site needs to be avoided at all costs – if the bots can’t access a page they cant rank it. Not only are these errors detrimental to your Google ranking, it also deters humans from visiting your site.

With more people each year accessing websites via their mobile phones, there is more of a need for responsive designed websites with dedicated mobile SEO strategy.

Clear, well-created videos that are properly tagged can engage, entertain and inform visitors at the same time they can work wonders for SEO rates.

Social media shares are the new form of link building. Links to your content on Social networks help the search engines understand what websites are credible and should be ranked for certain keyword phrases. The more times a link is tweeted or followed, the higher the visibility in search engines will be.

Always ensure your website is accessible and the navigation process flows naturally. Whatever design you use on your site, ensure that it can be trawled by humans and bots easily.

Latest News

  • Making use of fun, interactive decals and frames across numerous exciting environments, the Dual &am...
    In a world where the terms ‘trending’, ‘hashtag’, ‘viral’, &lsqu...
    While Google and other search engines continuously update their Search Engine Algorithms, its no won...
    The 15th April 2013 marked a new journey for ODA Advertising by which Public Address joined forces w...
  • O’Donoghue and Associates Advertising Agency, now known as O’DA Advertising, recently mo...
    The 2016 finals of the prestigious annual Unilever Food Solutions Chef of the Year took place on the...
    ODA Advertising was recently invited to the MAGNET (Marketing Advertising Global Network) Autumn con...
    MAGNET GLOBAL NETWORK ENTERS AFRICA WITH ADDITION OF ODA ADVERTISING Network Now Has Members on Six...