With the rapid expansion and development of advertising tools and services provided by social media platforms; reflects the growth in advertising expenditure now being allocated to campaigns on such online channels.
Not only do social media campaigns generate brand awareness, sales leads, and customer engagement online, they also have a measurable impact that can be monitored in real time by marketers.
The constant growth in social media advertising is also reflective of the ongoing developments being created by social networks in enhancing, differentiating and expanding their advertising product portfolios as they try to monetise their platforms.
Both Facebook and Twitter have observed significant growth in advertising revenue in recent months as a result of their own platforms, in direct competition to that of Google. Both social media networks have seen significant growth in advertising revenue in recent months as a result of their continued efforts towards developing their advertising product portfolios.