The classic frames we chose to use for the campaign further reinforced the salient selling points of the product, gently coaxing the consumer to purchase the product.
The washroom space campaign was run for 3 months and was aptly suited for the re-launch of Duel & Loving Touch Shaving creams. These were placed in Nightlife environments, cinemas and universities, with the aim of grabbing the attention of young and fashion conscious consumers.
This was achieved by showing different facial options that men can use to individualize their looks when shaving while it showed women a heart shaped decal feature that they could look through, cleverly communicating the ‘Love Yourself’ theme.
Not only was this campaign well thought of unique and designed by our team, it enabled the consumer to have fun whilst engaging with the brands.